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「格里和奧克斯的輿情分析報告」 輿情分析報告怎么寫?

LEIBIE:ZHONGQINGWEIJIGONGGUAN   FABUSHIJIAN:2020-08-28 15:58   LIULAN: CI

格里和奧克斯的輿情分析報告: 輿情分析報告怎么寫?

輿情分析報告的最基本分類是周期性報告和一事一議的專項報告。各類周期性報告從綜述、輿情趨勢、觀點分布到典型案例百和研判建議,其結構沒有明顯區別,無非是時間周期的長短對于報告時效和分析深度的不同要求。因此,這里想說的分析框架主要面向專...展開全部

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格里和奧克斯的輿情分析報告: 網絡輿情報告該怎么寫?

首先總體說一下輿情,給報告蓋個帽子之后分層說,可以按照時間順序也可以按照輿情的輕重順序,此處最好引用數據分析和表格類,這樣能夠讓人一目了然最后總結輿情,可以為輿情做一個解決的建議也可以對未來的輿情進行分析。專做輿情監測的優捷信達科...

格里和奧克斯的輿情分析報告: 怎樣寫輿情報告?

參考很多輿情機構的報告模板,其實不外乎是行業和事件兩種報告;行業的,可以寫一下輿情趨勢、標桿產品/企業的對比、行業口碑等等方面;如果是事件的,可以寫一下事件發展過程、網民的態度、媒體的說法、政府的意見等等。看見紅麥輿情、探寶輿情、...

格里和奧克斯的輿情分析報告: 請問每周的輿情報告該怎么寫?輿情信息專員

這個要具體問題具體分析,你是公司還是事業單位?每個不同的單位都有不同的寫法。一般來講,寫輿情周報,首先要根據本周的輿情數據撰寫輿情概述。其次、要分析輿情傳播,比如說報道總量、媒體分布、媒體類型,報道傾向、網友反饋等。第三、一般要做...

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格里和奧克斯的輿情分析報告:格力舉報奧克斯后續怎么樣了?也沒有結果?

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格里和奧克斯的輿情分析報告:如何看待董明珠在快手直播間說的「格力會不斷買同行產品檢測,發現不合格的就舉報,以此推動行業進步」?

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對于格力舉報奧克斯,作為格力領導者的董明珠曾表示并不是針對奧克斯,而是希望它能改正錯誤,避免更多地企業去效仿、跟隨這種欺騙行為。這樣一來奧克斯成為了空調領域的“恥辱”,格力則成為了“誠信”的好企業,對于后續的銷量可想而知。

但董明珠一直都是個狠角色,舉報奧克斯之后現在又要將炮口瞄向其它同行,董明珠說公司還買了其它企業的產品進行檢測,如果發現不合格的企業產品,將依然舉報。并說別人也可以買格力產品進行檢測、監督,這是在推動社會進步。

所以一個問題就是董明珠為什么要這么做?我認為一方面是她對格力空調的品質信任,因為格力檢測并舉報你,你也可以買格力檢測,如果發現問題同樣可以舉報。但另一方面,應該是董明珠對格力空調的市場地位開始感到擔憂了。

雖然格力依然是空調領域的第一品牌,但現在已經出現了一些頹勢,此前格力公布的2019年財報中就顯示,格力電器空調收入占比69.99%,為1386.65億元,同比下滑了10.97%。

作為對比,美的空調2019年的營收接近1200億,達到了1196.07億,同比增長9.34%。雖然雙方還有190.58億的差距,但差距正在一步步縮窄,畢竟美的空調的增長速度非常之快,格力卻出現了下滑趨勢,地位恐怕將不保。

也許是為了捍衛格力空調的市場地位,董明珠不得不作出一些有利于格力品牌發展的舉動,舉報奧克斯就是第一步,接下來董明珠勢必還要將槍口瞄向其它品牌,美的、海爾、甚至小米可能都在其中,畢竟小米空調也做得很強了,進一步瓜分了格力的份額。

此前董明珠曾多次向小米開炮,與雷軍的5年賭約雖然贏了,但2019年的營收小米卻超過了格力,近期采訪中董明珠也數次提起和雷軍的賭約,火藥味很濃。你覺得下一個被董明珠舉報的品牌會是誰呢?歡迎在評論區留言,說說你對董明珠舉報同行有什么看法。

我是王石頭,喜歡這個回答就在下方給我點贊哦,謝謝大家!

格里和奧克斯的輿情分析報告:格力舉報奧克斯空調,這算惡性競爭嗎?

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