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「百雀羚網絡營銷廣告策劃案」 產品網絡營銷方案?-百度知道

LEIBIE:WANGLUOYINGXIAO   FABUSHIJIAN:2020-08-18 05:15   LIULAN: CI

百雀羚網絡營銷廣告策劃案: 產品網絡營銷方案?-百度知道

產品網絡營銷,你找西安梧桐文化做產品網絡營銷方案比較好。在產品網絡營銷方案方面,他們公司比其他的營銷公司占有一定的優勢,有很強大的產品網絡營銷團隊。 首先,他們會根據你提供的產品相關資料,通過對產品的深刻分析,對產品所在市場進行調...展開全部

百雀羚網絡營銷廣告策劃案: 網絡營銷策劃方案-百度知道

關于紅酒的一下策劃方案 如下:1、完成紅酒品牌網站制作整合相關內容并添加完畢。2、對網站全面優化,重點針2113對搜索引擎優化(第一階段),實現企業主要“關鍵詞”搜索自然排名居于前列。3、分析網民搜索習慣,針對付費搜索篩選適合我司不同階段...展開全部

百雀羚網絡營銷廣告策劃案: 網絡營銷策劃方案怎么寫? 愛問知識人

⑴、網絡營銷戰略規劃:總體目標與戰略方案; ⑵、網絡營銷計劃: ①. 網絡營銷目標; ②. 企業實施網絡營銷的內容與方式; ③. 企業網頁設計框架; ④. 網絡營銷實施方案; ⑤. 網絡營銷應注意的問題

百雀羚網絡營銷廣告策劃案: 網絡廣告營銷方案如何寫?-百度知道

網絡廣告營銷方案 是做網絡廣告營銷的根本依據,沒有很好的策劃方案就很難做到網絡營銷的很好效果,網絡廣告一般具有四個特征,并且也是做網絡廣告營銷的根據依據,下面廣告門戶網小編幫您介紹一下寫網絡廣告營銷方案的四大特征: 網絡廣告需要依附...展開全部

百雀羚網絡營銷廣告策劃案:營銷型產品廣告片該如何進行策劃?

YINGXIAOGUANGGAODECEHUA,TADEGUANJIANDIANSHIZAIYUCHUANBO,ERBUSHIZUOYIGEFEICHANGYOUYISIDE,KEYOUNEIRONGDEGUANGGAOPIAN,ZAICHUANBODETONGSHIYIDINGYAOZUODAOPINXIAOHEYI。

SHENMEYOUSHIPINXIAOHEYINI?

JIUSHIYIQIEDOUSHIWEIRAOZHUYINGXIAOLAIZUOCHUDECEHUAYUCHUANBOFANGSHIFANGFA,SHOUDUANYUPAISHESHIPIN,ZUIHOUZAISHOUWEIDESHIHOUYIDINGYAOZUODAO,ZHUANHUALVJIAOHAO,YOUJIAOZUO,ZAICHUANBOHAODESHIPINDETONGSHI,YOUYAOBASHOUWEIGONGZUOZUOHAO,JIUSHIZUIHOUDESHOUDANZHUANHUA,MEIYOUZHUANHUALVDESHIPIN,HUOZHESHIYINGXIAOFANGANSHIBUWANZHENGDE,JIUSHIYINWEIYIQIANCHUANTONGMEITIMEIJIEHEGUANGGAOSHIFENLIDE,YEJIUSHISHUO,WOMENKANYIGEGUANGGAOZHIHOU,DAOXIANXIAQUGOUMAI,CHANGJINGYUZHIFUXIAOFEICHANGJINGSHIFENLIDE。

XIANRUJINDESHIGUANGGAOXIAOFEICHANGJING,MEITI,ZHIFURONGWEIYITI,XIAOFEIZHEKANDAOGUANGGAOZHIHOU,ZUIHOUDESHOUWEIGONGZUOYIDINGSHIZAIZHUANHUASHANGMIAN,BIXUZUOCHUZHUANHUA,ZENMEYANGZUODAOPINXIAOHEYIYESHIYIGEDAWENTI? QIANXIENIANBAIQUELINGDEGUANGGAOYOUBAIWANJIADEYUEDULIANG,DANMAICHUQUBUJIWANYUANQIAN,SHANGJIAHUALEJISHIWANZUODEGUANGGAO,HUIKUANLVBUJI1/10,SUOYIZUODAOPINXIAOHEYISHIGUANJIAN!

百雀羚網絡營銷廣告策劃案:2017上半年互聯網營銷的經典案例有哪些?

2017NIANYIJINGGUOQUYIBAN,HUISHOUWANGQU,SHANGBANNIANREMENDEXINMEITIYINGXIAOANLISHUBUSHENGSHU:TESEH5、YIJINGDAODIDECHANGTU、DUANSHIPIN、LIULIANGMINGXINGJIESHIYINGXIAOCENGCHUBUQIONG,YOUXIEDAHUOQUANSHENGKOUBEIBAOBIAO,YOUXIEJUSONGBUYIHUIYUCANBAN。JINTIANWOMENJIULAIPANDIANYIXIA,SHANGBANNIANZHIDEJILUHEFENXIDESHIDAANLI,JIQIBEIHOUDEXINTAOLU。

1、百事可樂《17把樂帶回家》

關鍵詞:懷舊

2017CHUNJIEYISHI,BAISHIJIUFANGDAZHAO,CUCHENG《JIAYOUERNV》YUANBANRENMAZAIJUSHOU,YINFAHUAIJIUCHAO。DA“QINGHUAI”PAISHIBAISHIDEGUANYONGTAOLU,QUNIAN,BAISHICENGYAOQINGLIUXIAOLINGTONGPAISHEGUANGGAO《BALEDAIHUIJIAZHIHOUWANGSHIJIA》,XUNSUZAISHEJIAOWANGLUOSHUAPING;2017,YOUJIELI《JIAYOUERNV》YUANBANRENMABEIHOUDEFENSILILIANG,CEHUALEXINYILUNDEHUAIJIUYINGXIAO。KANZHUXIAOYUXIAOXUELIUXINGDOUCHANGDACHENGREN,JIANZHIHUANHUILESHIERNIANQIANYIJIARENDADANAONAODEMEIHAOHUIYI。

小結:迎合情緒是二流營銷,迎合回憶是一流營銷。噱頭足夠爆炸,短片足夠溫情。

2、《歡樂頌2》的霸屏

關鍵詞:霸屏

《歡樂頌2》持續2個月霸屏,以全網220億的播放量收官。延續了第一季的熱度,《歡樂頌2》主要通過四種方式進行營銷:一是在開播之前,五美就頻頻聚首為《歡樂頌2》宣傳造勢,不僅合體參加活動,更是拍攝雜志封面,可謂上博足了眼球。二是用營銷大號制造話題和議點,引發用戶共鳴和自發討論三是60+品牌硬性植入,雖廣受詬病,但在帶動流量上功不可沒四是虛擬人物開微博,戲比劇里還足。樊勝美爸爸微博簡介是“一個能打字的植物人”,樊勝美哥哥的簡介是“我就是不想工作”,樊勝美媽媽在微博上“戲”也很多,每天的日常就是想兒子、壓榨女兒,還發文聲稱擔心會被觀眾寄刀片。

XUNIRENWUCONGPINGMUKUARUXIANSHI,LAJINLEJIAOSEHEGUANZHONGDEJULI,RANGYIBUDIANSHIJUYONGPINGNEIZOUDAOPINGWAI,ZENGQIANGLEHUDONGXING。WUSHIYOUSHENQUJIACHI,CHUZHUANWEIWUMEILIANGSHENDAZAODEDINGZHIQUWAI,GENGYOUBAOKUANCHAQU《KALIKALI》LANGLANGSHANGKOU,HUOSUZHANLINGGEDAYINLEBANG。

小結究竟是互聯網營銷X影視IP的勝利之戰還是砸口碑的“車禍”現場,褒貶不一,但從實際效果來看,《歡樂頌2》的營銷效果是成功的

3、百雀羚神廣告

關鍵詞: 一鏡到底

YIJINGDAODICHANGTUGUANGGAOBINGFEIBAIQUELINGSHOUCHUANG,ERBAIQUELINGQUEWUYISHIWANDEZUICHENGGONGDEYIGE。CHUANGLIYU1931NIANDELAONAINAIPINPAIBAIQUELING,PINGJIEMUQINJIEDINGZHILIHE「YUEGUANGBAOHE」DEGUANGGAO、SHOUFAYUCHUANGZUOHAO@JUBUQIHOUDIAOCHAZUDEYIJINGDAODICHANGTU,CHENGWEIGUANGGAO、YINGXIAO、GONGGUAN、XINMEITI、CHUANMEI……GEZHONGQUANDEREYIHUATI,ZHUDUOSHANGXI、PINGLUNWENZHANGDEFABUGENGSHICUJINLEGUANGGAODECHUANBO。SUIRANZHUANHUALVBUGAO,DANCHUANBOXING、KOUBEIDOUKANCHENGSHANGCHENGZHIZUO。SUIHOU,GENGDUOPINPAIFANGKAISHISHIYONGYIJINGDAODICHANGTUDEYINGXIAOFANGSHI。



小結:國產老字號刷新品牌定位的成功案例。

4、京東618營銷

關鍵詞:洗腦

XIANGXIANGKAN,NAOHAIZHONGTIANTIANLIUDONGZHUYISHOUJINGDIANGEQUDEGECISHISHENMEGANJUE?JIUSHI“JINNIANGUOJIEBUSHOULI,SHOULIZHISHOUNAOBAIJIN”ZHEZHONGGANJUE!

NAOBAIJINDEGUANGGAOKONGPAJIANGCHENGWEIGUANGGAOSHISHANGBUNENGBEIYILOUDEANLILE。SUIRANSAORAOLEGUANZHONG,DANSHENGZAIXIAOGUOHAO。ZAITAOBAO,SUNINGDENGDIANSHANGPINGTAIGEZITUICHUZIJIADEGOUWUJIESHI,JINGDONGYESHINANWEILE,ZHINENGPINMINGXUANCHUANZIJIDE618LE。

JINNIAN,JINGDONG618HUODONGKAISHIQIAN,YUREXUANCHUANPIANYIJINGZAIGEDAZIMEITI、CHUANTONGYINGXIAOPINGTAI、SHENZHISHIDIANTIJIANJINXINGLEYIBOHONGZHASHIXUANCHUAN:MOMAJIANGMOCHU618JIUYINGLE,BEICHENGFAKOUJUEDUI618CHANSHENGTIAOJIANFANSHE,DACHANGTUIMEINVZAICHEZHANDENGLEYITIANJIUWEILE618LUGONGJIAOCHE……618DEANLISHIXUANCHUANPIAN,JIANDANCUBAOQUEXINAO,RANGRENYINXIANGBUDEBUSHENKE。SHUANGWEIHUDONG、QUDAOGUANGGAO、PINPAIGUZHUDUANSHIPINFANGSONG、MINGXINGZHIBOJIANYIJIXINRENFULIDALIBAOGENGSHIJIANGBENCHANGDACUTUIXIANGLEGAOCHAO。6YUE17RI,JINGDONGGENGSHIJUBANLEDAKASHUOPAMINGXINGZHIBOHUODONG,ZHAOJILE30YUWEIMINGXINGDAKAJINXINGCHANGDA12XIAOSHIBUJIANDUANDEZHIBOXIU,MINGXINGXIAOYINGLIYONGDAOJIZHI。

小結:有時候,洗腦是最好的營銷。

5、網易嚴選與最生活的對撕大戰

關鍵詞:節操

CHUANGYEGONGSIZUINANDESHISHENME?CHULEMAIHUO,JIUSHIPINPAIZHIMINGDU。DANGRAN,ZHIMINGDUGAOLE,MAIHUOYEJIUGENGRONGYILE。YEXUZUISHENGHUOMAOJINDECHUANGSHIRENZHUZHIJUNJIUSHIZHEMEKAOLVWENTIDE?SUOYI,TASANXIAWUCHUERCEHUALEYIQIYIRUOZHEZITAIKANGZHENGQIANGZHEDEYINGXIAOSHIJIAN,BIAOMIANKANSHISHENGTAO,SHIZHISHANG,HEHE,JIUSHIPINPAIYINGXIAOMA。YIPIAN《ZHIDINGLEI:NENGGEICHUANGYEZHEYITIAOHUOLUMA?》SHUABAOHULIANWANGQUAN,MAOJINGESHENGTAO:WANGYIYANXUANSHANGJIADEYIKUANAWATICHANGRONGMIANMAOJINBIAOZHU“G20ZHUANGONGTONGKUAN”SHEXIANQINQUAN,ZUISHENGHUOMAOJINZAODAOLEBUGONGPINGDAIYU。

BENYIWEIDALAOSHIHAOQIFUDE,GUSHIJIUZHEYANGJIESHULE,SHUIZHIWANGYIYANXUANFANDUIMAOJINGE,FABUWENZHANG《WOYOUYIGECHUANGYEZHEDEGUSHI,NIXIANGTINGMA?》,SHENBALEYIBOMAOJINGEBUGUANGCAIDELAODI……

MUQIAN,WANGYIYANXUANYIZAIXIANGGUANYEMIANQUDIAOLE“G20ZHUANGONG”XIANGGUANZIYAN。DUISIZANQIEGAOYIDUANLUO,XIANGXINHENDUOKANKEBINGMEIYOUXINGQUGUANZHUCISHIDEHOUXUFAZHAN。YINWEI,MAOJINGENIYIJINGDEDAOLENIXIANGYAODE,WANGYIYANXUANDEFANJIHUODEDEGAOPINPINPAICHUANBOYEZAIYILIAOZHIZHONG。CHABUDUOJIUXIXISHUIBA。SHUIDEJIECAOGENGDUO,SHUIZHIDAONI。

小結:創業不易,品牌營銷還是要認真一點。

6、草根樂評進地鐵站

關鍵詞:UGC

YANGCHUNSANYUE,CAOCHANGYINGFEI,RENXINYEBIANDEGENGROURUAN。YEXUSHIKANZHONGLEZHETESHUDESHIJIANDUAN,WANGYIYUNYINLEHEHANGGANGDITIEHEZUOFAQIKUAISHANYINGXIAO《KANJIANYINLEDELILIANG》,BAWANGYIYUNYINLEYONGHUDEYINLEPINGLUNBANDAOLEDITIEZHAN。ZHEBUSHIYIJIANQINGSONGDESHIER,TAMENCONG 4 YIWANGYIYUNYINLELEPINGZHONG,JINGXUANLEDIANZANSHUZUIGAODE 5000 TIAO,YOURENGONGSHAIXUANCHU 85 TIAOPINGLUNYINZAIHAIBAOSHANG, “KUZHUCHIGUOFANDEREN,SHINENGGOUZOUXIAQUDE”,“BUZAIYIQIJIUBUZAIYIQIBA,FANZHENGYIBEIZIYEMEIDUOCHANG”……YINFALERUCHAODEHAOPING。

小結:最能引發共鳴的聲音來自用戶,

UGC升華了品牌傳播的價值。

7、金立 X 薛之謙

關鍵詞:IP

PINPAIYONGMINGXINGZUOSHIPIN、HAIBAOYINGXIAOBUSHIXINXIANSHIER,DANDUIYUXUEZHIQIANZHEYANGJIGESHOU+DUANZISHOUYUYISHENDE,YOUIPSHUXINGDEMINGXING,ZENMEZHAGANTADEJIAZHI,JIUZHIDESHAONAOLE。JINRI,JINLI X XUEZHIQIANDE5JIDUANSHIPIN,WEIWOMENYOUYICIQUANSHILEQIYEDAODIZENMEYONG(zha)HAO(gan)DAIYANREN。GELEIGOUXUEDEJUQING、YANJI、SHENGYINGDAOZHALIEDEGUANGGAO,SUOYOUDEBUHELIZAOJIULEHELI,CHENGJIULEDIANXINGDE“XUESHIYOUMO”;ERJINJUDEJIACHIGENGSHIZENGJIALECHANPINDEMAIDIAN。

小結:引爆傳播的是內容,整合流量的是IP。

8、喜茶的自導自演“排隊營銷”

關鍵詞:饑餓

XICHAZHEBANNIANYIJUNTUQI,RANGRENKANCHULEXIEXIAOMIDETAOLU。DANGNIAN“DIAOGAOMAI”DEYINGXIAOFANGSHIRANGXIAOMIKUAISUJINRUDAZHONGSHIYE,DANZHEXIENIANJIANGHUDIWEIDEWENDING,GURANBUQUANSHIYINGXIAOSHOUDUANDEGONGLAO。GANYUZUODIYIGECAIYONGCHUNDIANSHANGFANGSHISHOUMAISHOUJIDECHANGSHANG,XIAOMIDESHILICAISHIZHISHENGGUANJIAN。RUJINDEXICHAQIARUDANGNIANDEXIAOMI,BAOYUANYUEDUO,PAIDUIDERENYUEDUO,PINPAIYUEHONG,ZHEZHONGYOURUDUOMINUOGUPAIBANDELIANSUOYINGXIAOXIANXIANGZHENGSHIXICHASUOZHUIQIUDE。ERZHEZHONGJIEYINGXIAODAILAIDEHUATIDU,HUANSHIDECHANPINZISHENZHILIANGJIACHICAIXING。

小結:饑餓營銷喚起食欲,

但消費者的食欲能持續多久還是取決于品質。

9、玩轉瓶身營銷,我只服江小白

關鍵詞:文化營銷

TANBAISHUO,GERENJUEDE“JIANGXIAOBAI”DEKOUWEIBINGMEIYOUHEGUODEQITATONGDENGDANGCIDEBAIJIUHAO,ZAICHUNXIANGDUSHANGHUANSHIYOUHENDAQIANQUE。DANSHI,TADEWENHUAYINGXIAOCELVECUCHENGLETADECHENGGONG。JIANGXIAOBAITICHANGZHIMIANQINGCHUNDEQINGXU,BUHUIBI、BUJUPA。YUQIRANGQINGXUJIANAOYAYI,BURURENQISHIFANG。ZHEGEXUANYANZHIJIEJUEDINGLE“JIANGXIAOBAI”DESHICHANGDINGWEI,JIUSHINIANQINGQUNTI。

2011NIANCAICHUDAODEJIANGXIAOBAI,PINGSHENYINGXIAOYIDUBEIYENEIFENGWEIJINGDIAN。MEIYIJUYULUDOUZHUAZHULETONGDIAN,SHUODAOLENIANQINGRENDEXINKANLI。ERBUJIUQIANYUTONGDAODASHUDEKUAJIEHEZUO,GENGSHIZHENGHELESHUANGFANGDEFENSIQUNTI。

小結:文化經濟與實體經濟對接,江小白的營銷是個好例子。

10、反雞湯的喪文化營銷

關鍵詞:喪

BEIGUANLE20NIANJITANGDE90HOUMENZHONGYUKAISHIFANKANGLE,“FANJITANG”SHI“SANGWENHUA”DIANMIANDECHUXIAN,JISHIYIZHONGZICHAOSHIDEQINGXUBIAODA,GENGSHIDAJIADUISHENGHUOYALIDEBUMANHEFANKANG。NALIYOUXUQIU,NALIJIUYOUSHICHANG。“XIAOQUESANG”DESHENGXING,RANGYIXIEPINPAIXUNSUZHUAZHUJIHUI。

QIANYOUWANGYIXINWENHEELEMELIANSHOUTUICHUDEXIANXIAKUAISHANDIANSANGCHA,HOUYOU“MEIXIWANGSUANNAI”、“FUNENGLIANGNAICHA”、“UCC Coffee”DENGSANGWENHUAIPXUNSUZOUHONG。ZAIJIELUZHENSHISHENGHUOZHONGFUNENGLIANGDETONGSHI,SANGWENHUAYEZAIBUDUANYINFARENMENDESIKAO。DANZHENENGFOUCHENGCHANGWEIZHULIUWENHUA,HUANXUYAOKANSHICHANGDEJINYIBUFAZHANQUSHI。

小結:無論是否能成為主流,

亞文化都是營銷策略中不可忽視的部分。

百雀羚網絡營銷廣告策劃案:怎么設計精美的廣告文案策劃?

WOSHUOYIXIAANLIBA,ZUOWEIXINSHOUHUANSHIXUYAOCONGXIANGMUQIBUCAINENGGENGHAODETISHENGJINGYAN,ZUOCHUWENANGANJUEJIUDEXINYINGSHOULE,ZHEGEANLISHIZHEYANGDE!

YOUYINIANDEQIYUE,WOMENJIEDAOTIANJINYIJIAQIYEDEYAOQING,WEITAMENDEDIANDONGMOTUOCHEZUOGUANGGAOTUIGUANG,XIWANGTONGGUOGUANGGAOTUIGUANG,ZENGJIACHANPINDEXIAOSHOULIANG。

WOMENJIGEXIAOHUOBAN,MEIYOUYIGERENYOUDIANDONGMOTUOCHEXINGYEDEJINGYAN。JIALIYEDOUMEIYOUDIANDONGMOTUOCHE。YINWEIGUANGZHOUSHIJINMODE,MOTUOCHEBUKEYIZAIJIEDAOXINGSHI,ZHINENGZAIXIAOQUNEISHIYONG。

QIYEZHAODAOWOMEN,SHIYINWEISHICHANGBUDEYIGEXIAOSHOUZHUGUANCENGJINGZAIGUANGZHOUDECHANPINZHANXIAOHUISHANG,YUWOMENYOUYIMIANZHIYUAN,XIANGQIYETUIJIEWOMEN。

QIYELAOBANKANLEWOMENZHIQIANZUODEYIXIEHUAZHUANGPINANLI,YEHENXIHUAN,JIUJUEDINGRANGWOMENLAITIANJINTANTAN,CHALVFEIYONGTAMENCHU,RUGUOWOMENNENGDUITAMENDESHICHANGYINGXIAO,TICHUJIANSHEXINGDEGUANDIAN,JIUDA30%YUFUKUANGEIWOMEN,QUEDINGYOUWOMENZHIXINGPINPAIDETUIGUANGCEHUA。

WOMENZHEYANGYIBANGDIANDONGMOTUOCHEXINGYEDECAINIAO,YINGGAIZENYANGZHAODAORANGCHANPINDONGXIAODEMAIDIAN,SHUNLINADAO30%DEYUFUKUANNI?

QIYUEYISHIWURIWOMENFEIDAOLETIANJIN,SHAOSHIXIUXIHOU,JIUYUQIYEDESHICHANGBUCHENGYUANYIQIKAILEGEWENTIGOUTONGHUI。

ZAILAITIANJINZHIQIAN,WOMENYEZAIWANGLUOSHANGCHALEYIXIEDIANDONGMOTUOCHEXINGYEDEXIANGGUANZIXUN,DADUOSHIXIEHONGGUANDE、BUZHUDIDEZHUANJIAXIANCHE。

YINWEIZHEXIEZIXUNDADUOSHUJIANGDEDOUSHIXINGYEKUNJING、CHANYEZHENGCEZHILEIDE,SHIZHENGGEXINGYEDOUMIANDUIDEWENTI,SUOYIZHEXIEZIXUNKENENGGENGSHIHEZUOCHANYETOUZI、FENGXIANTOUZIDERENLEJIE,ERWOMENDEGUANGGAOTUIGUANG,YAOJIEJUEDESHIYIGECHANGJIAPINPAIDUZIMIANDUIDEWENTI,SUOYIZHEXIEWANGSHANGZIXUNDUIWOMENLAISHUO,ZHENMEISHENMEYONG。

YAOTIGAOCHANPINDEXIAOSHOULIANG,SHOUXIANYAOZHAODAOZHEGECHANPINZAIXIAOSHOUZHONGCUNZAIDEWENTI。

YOUXIEWENTISHIKEYITONGGUOGUANGGAOTUIGUANGJIEJUEDE,YOUXIEWENTIBUSHIGUANGGAOTUIGUANGNENGGOUJIEJUEDE。

ZHAODAOLEZHUNQUEDEWENTI,JIEJUEFANGANZIRANJIUYOULE。

ZUOWEIDIANDONGCHEXINGYEDEMENWAIHAN,WOMENNENGGOUTONGGUOYICISHICHANGBUGOUTONGHUIYIFAXIANWENTIMA?

HUIYISHANG,XIAOSHOUYUANMENYONGYUEFAYAN。YOUDESHUOZAITAFUZEDEXIAOSHOUQUYULI,JINGZHENGDUISHOUTIANTIANGAOCUXIAO,ZHEYICISHIMAIDIANDONGMOTUOSONGYITONGYOU,XIAYICIYOUSHIMAIDIANDONGMOTUOSONGBAOXIAN,BAGUKEDOUXIYINDAOTAMENNEILIQULE。

LINGYIGESHUO,ZAITADEXIAOSHOUQUYULI,YOUXIEPODELUDUANTEBIEDUO,JINGZHENGDUISHOUDEDIANDONGMOTUOPEIDEDOUSHIGONGLVDADEXUDIANCHI,PAPOYOULIHUANNAIJIU,SUOYIGUKEDOUMAITAMENDEDIANDONGMOTUO。

MEIGEXIAOSHOUYUANDUIXIAOSHOUWENTIDOUYOUYIGEZIJIDEKANFA,NIBUNENGSHUOMEIYOUDAOLI,DANSHIZHEXIEWENTITAIGEBIEHUA,MEIYOUZHANZAIYIDINGDEGAODUSHANG,YINCIKANBUDAOZHENGTIGEJU。TINGTAMENJIANGWAN,CHULERANGWOMENLEJIEXIAOSHOURENYUANDEJIANXINWAI,MEIYOUSHENMEBIEDEQIFA。HUIYIKAIDAOXIAWU17DIAN30FENJIESHU,DAJIAZHUNBEISHOUSHIXIASHOUTOUGONGZUO,XIABANHUIJIA。WOMENHUIDAOZHUDEJIUDIAN,CHIGUOWANFAN,SHANGLIANGLEYIXIA,JUEDEZHEYANGBUSHIBANFA,HUANSHIYAOZHAOSHICHANGBUDEZHUGUANGEIWOMENJIANGJIANGZHEGEXINGYEDEFAZHANSHI,KANNENGBUNENGZAIZHENGTIGEJUSHANGZHAODAOPINPAITUIGUANGDETUPODIAN。

WOMENDIANHUAYUELEXIAOSHOUZHUGUANZAIJIUDIANJIANMIAN,HENKUAITAJIULAILE,WOMENWEIZUOZAIXIAOYUANZHUOQIANLIAOLEQILAI。

JUTASHUO,ZUIZAODEDIANDONGMOTUOCHE,YONGDEDOUSHIMOTUOCHEDESHEJITU,MOTUOCHEDELINGJIANGONGYINGSHANGTIGONGLINGBUJIAN,YIYANGHUAHULUZUOCHULAIDE。SUOYI,DIYIPIDIANDONGMOTUOCHEJIBENDOUSHITABANSHIHAOHUAKUAN。XIAOFEIZHEYEJIESHOUZHEZHONGKUANSHI,YOUMIANZI、SHENGQIYOUFEI、HUANBUYONGKAOJIAZHAO。ZHENGGESHICHANGYIXIAZICHENGCHANGLEQILAI。

ZHEYANGYIDUANSHIJIANHOU,XIAOFEIZHEKAISHIGANJUEDAOHAOHUAKUANDEDIANDONGMOTUOCHEYOUHENDUOBUFANGBIANDEDIFANG,BIRUTIJIDA,FANGDAOFANGZILIZHANDIFANG。MEITIANTUICHUMENTINGFEIJINGDE,ERQIEDIANDONGCHEYONGJIULE,NANMIANHUIPENGDAOZAILUSHANGMEIDIANDEQINGKUANG,HAOHUAKUANBIJIAOZHONG,TUIHUIJIAKEFEILELAOBIZIJINGLE。

DIANDONGMOTUOCHEQIYEYEZHIDAOZHEGEQINGKUANG,DANBUZHIDAOYAOZENMEGAIZENMECHUANGXINJIEJUEZHEXIEWENTI。TAMENCHUANGXINDEDONGLIYEBUQIANG,DAJIADOUSHIMAIDEHAOHUAKUAN,MEIBIEDEKUANMAI,XIAOFEIZHEBUDEBUJIXUMAI。

HOULAI,AIMADIANDONGDANCHESHANGSHILE,TAMEIYOUYONGMOTUOCHEDEKUANXING,ERSHICAIYONGLEDANCHEDEKUANXING。BISHICHANGSHANGDEHAOHUAKUANDIANDONGMOTUOCHEQINGBIANHENDUO,ERQIECHESHENDESECAIFENGFUXIANYAN,YIXIAZIXIYINLEHENDUONVXINGGUKE,BAHAOHUAKUANDIANDONGMOTUOCHEDESHENGYIDOUQIANGZOULE。SUIHOUYEGENCHULEDALIANGDEDIANDONGDANCHE,XIANZAIDESHICHANGJUMIANJIUSHI,HAOHUAKUANDEXIAOSHOUNENGWEICHIDANZAIBUDUANDEWEISUO,DIANDANCHEXIAOLIANGJINGGUOGANGGANGSHANGSHISHIDEKUAISUTISHENGHOU,XIANZAIZHUBUHUANMANSHANGSHENG。

ZHECAISHIZHANZAIZHENGTIGEJUSHANGDEWENTIGOUTONG,ZHEYESHINIZAIWANGLUOSHANGSOUSUOBUDAODEXINGYENEIMU。WOMENDAGAIZHIDAOYAOZHAOSHENMEYANGDETUIGUANGTUPODIANLE,ZHEGETUPODIANYIDINGYAOSHIYIGEZHENGTIDEGAINIAN。

WOMENTIYIZUOSHICHANGDIAOYAN,KAILIANGCHANGXIAOFEIZHEZUOTANHUI,RANHOUDAOHENANZHENGZHOU、ZHOUKOUHEBIDENGSHICHANGPAOYIQUAN,XIAOSHOUZHUGUANTONGYILE。

CHANGHUADUANSHUO(BAIJIAHAOMEITIANDOUYAOFAWEN,WOMEIPIANDOUXIENEIMECHANGDEHUATINGLEIDE),DIAOYANJIESHUHOU,WOMENGEIQIYELAOBANTILEPINPAIYINGXIAODEJIANYI,LAOBANLIANSHENGSHUOHAO,SHUANGKUAIDEFULE30%DEYUFUKUAN,RANGWOMENZHIXINGCEHUAAN。

WOMENDEPINPAIYINGXIAOJIANYISHIZHEYANGDE:

DIANDONGMOTUOCHESHICHANGJINGGUOLEHAOHUAKUAN、JIANYIKUAN(DIANDONGDANCHE)LIANGGEFAZHANJIEDUAN,XIAYIGEFAZHANQUSHISHISHENMENI?

JINGGUOYUXIAOFEIZHEDEZUOTANHUI,YOUZAIZHENGZHOU、ZHOUKOU、HEBIDENGDISHIDIKAOCHAHEJINGXIAOSHANGJIAOLIU,WOMENRENWEIDIANDONGCHESHICHANGXIAYIGEFAZHANQUSHISHI“QUANGANGGUANJIEGOU”DIANDONGCHE。

“QUANGANGGUANJIEGOU”DIANDONGCHESHIXIANZAISHICHANGSHANG“JIANYIKUAN”DIANDONGCHEZHONGDEYIZHONG。ZHENGCHEMEIYOUSULIAOPEIJIAN,SHITAZAIKEPENG、SHUAIDAODEQINGKUANGXIAYEBUYISUNHUAI,WAIXINGSHISHANG,JINGJIUNAIYONG,ZAISAN、SIXIANCHENGSHIDEXIANGZHENSHICHANGYUELAIYUESHOUDAOHUANYING。

WOMENJIANYIQIYESHENGCHANZHEZHONG“QUANGANGGUANJIEGOU”DEDIANDONGCHE,ZHUJIANJIANSHAO“HAOHUAKUAN”DIANDONGMOTUODECHANLIANG。

TONGSHIGEIZIJISHENGCHANDEZHEKUAN“QUANGANGGUANJIEGOU”DIANDONGCHECHUANGXINYIGELEIBIEMINGCHENG“MIANXIUXINGDIANDONGCHE”。

ZHEYANG,JITIXIAN、FUHEXIAOFEIZHELIYI,YOUZAIDIANDONGCHELINGYUKAICHUANGLEXINDEPINLEI,KEYIXUNSUKUODAZIJIDESHICHANGFENE,DAILAIFENGHOUDESHICHANGLIRUN!

GUANZHUCCTDINGJIANCELVE

TISHENGNIDECELVENENGLI

GAOSUNIZENYANGBAMO“SHEHUIQINGXU”?

ZENYANGZHUAZHU“DAZHONGTONGDIAN”?

ZENYANGBATAMENZHUANHUAWEIXIAOSHOUCHANPINDELILIANG?

CHUANTONGDEPINPAIYINGXIAO,SHIRANGXIAOFEIZHEJUEDECHANPINHAO;

CCTDEPINPAIYINGXIAO,SHIRANGCHANPINXIANSHIXIAOFEIZHEDEHAO;

CHUANTONGDEPINPAIYINGXIAO,SHIGETIXINLIXUEDEYINGXIAO;

CCTDEPINPAIYINGXIAO,SHIQUNTIXINGWEILUOJIDEYINGXIAO;

CCTSHIConsumer Culture Theory(XIAOFEIZHEWENHUALILUN)DEJIANCHENG,ZAIZHONGGUOCHUBANLE:《BUDONGLIUXINGWENHUA,JIUBUYAOTANCHUANGXIN》、《ZUOWENHUAYANJIU——SUONISUISHENTINGDEGUSHI》、《HAOLAIWUDIANYINGYUYISHIXINGTAI》、《CHANGXIAOPINPAIDEMIMI——FEILIXINGDELILIANG》DENGYIXILIESHUJI,JIESHAO“NAODONGDAKAI”WENHUAPINPAIYINGXIAOFANGFA。




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